The Ordinary Serums

How to choose your serum

Most people come to The Ordinary for one reason: the formulas are simple and the prices are fair. Each serum is built around one or two main ingredients, so you can pick exactly what your skin needs instead of a product that tries to do everything. We keep the most popular ones in stock and deliver them across Pakistan with cash on delivery.

If you're new, start with one serum and give it four to six weeks before adding another. Here's a quick guide based on what customers ask us most:

Oily skin and large pores – Niacinamide 10% + Zinc 1% is our best seller for a reason. It's light, absorbs quickly and feels comfortable in humid weather.

Dry or tight-feeling skin – Hyaluronic Acid 2% + B5 or Marine Hyaluronics. Apply on slightly damp skin and follow with a moisturiser, especially in winter.

Dark spots and uneven tone – Alpha Arbutin 2% + HA is gentle enough for daily use. Ascorbyl Glucoside Solution 12% is a mild vitamin C if stronger ones irritate your skin.

Fine lines – Matrixyl 10% + HA and Multi-Peptide + Copper Peptides 1% are easy to add to any routine. If you want to try retinol, begin with Retinol 0.2% in Squalane two or three nights a week.

Breakouts and rough texture – Salicylic Acid 2% Solution for spots and clogged pores, or Azelaic Acid Suspension 10% if you also deal with redness and leftover marks.

Common questions